PRIVACY POLICY

Privacy Policy The Forest Lounge | Last Updated: May 2026

The Forest Lounge (“we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at myforestlounge.com or contact us in connection with our services.

Please read this policy carefully. If you disagree with its terms, please discontinue use of the site.


Information We Collect

Information you provide directly We collect information you voluntarily provide when you fill out a contact form, request a consultation, book an appointment, or communicate with us. This may include your name, email address, phone number, and the nature of your inquiry.

Information collected automatically When you visit our website, certain information may be collected automatically including your IP address, browser type, operating system, referring URLs, pages viewed, and time spent on pages. This information is collected through cookies and similar tracking technologies.

Medical and health information If you become a patient, we collect health and medical information necessary to provide care. This information is governed separately by our Notice of Privacy Practices under HIPAA and is not covered by this general website privacy policy.


How We Use Your Information

We use the information we collect to:

  • Respond to your inquiries and schedule consultations
  • Provide, operate, and improve our website and services
  • Send appointment reminders and follow-up communications you have requested
  • Comply with applicable laws and regulations
  • Protect the security and integrity of our website
  • Analyze website usage to improve user experience

We do not sell your personal information to third parties.


SMS and Email Communications

By submitting a contact form or booking request on our website, you agree to receive SMS messages and emails from The Forest Lounge related to your inquiry, appointment scheduling, and service information. Message and data rates may apply. You may opt out at any time by replying STOP to any SMS message or clicking unsubscribe in any email.

We do not share your phone number or email address with third parties for their marketing purposes.


Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyze site traffic, and understand where visitors are coming from. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, some features of our website may not function properly without cookies.

We may use third-party analytics services including Google Analytics. These services may collect information about your use of our website and other websites over time. You can opt out of Google Analytics by visiting Google’s opt-out page at tools.google.com/dlpage/gaoptout.


Third-Party Services

Our website may contain links to third-party websites and services including our online booking platform. We are not responsible for the privacy practices of those third parties and encourage you to review their privacy policies before providing any personal information.

Third-party services we currently use include:

  • Google Analytics — website traffic analysis
  • Online booking platform — appointment scheduling
  • SMS and email communication services — appointment reminders and follow-up

HIPAA Notice

The Forest Lounge is a healthcare provider subject to the Health Insurance Portability and Accountability Act (HIPAA). Health information collected in the course of providing medical services is governed by our separate Notice of Privacy Practices, which is provided to patients at the time of their first appointment and is available upon request. This website Privacy Policy applies to general website visitors and does not supersede our HIPAA obligations.


Data Security

We implement reasonable administrative, technical, and physical security measures to protect your personal information from unauthorized access, use, or disclosure. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.


Children’s Privacy

Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from minors. If you believe we have inadvertently collected information from a minor, please contact us and we will take steps to delete it promptly.


Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information including the right to access, correct, or delete information we hold about you. To exercise any of these rights, please contact us at the information below. We will respond to your request within a reasonable timeframe.

Illinois residents may have additional rights under applicable state privacy laws.


Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last Updated” date at the top of this page. We encourage you to review this policy periodically to stay informed about how we are protecting your information.


Contact Us

If you have questions or concerns about this Privacy Policy or our privacy practices, please contact us:

The Forest Lounge 173 E. Laurel Ave., Lake Forest, IL 60045 Phone: 224. 899.2000 Email: info (at) myforestlounge.com 

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